Russell is a lead user experience designer at IBM, tasked with redesigning the IBM cloud to be more user centric, and differentiated from it’s competition. He possesses a unique background in both the consulting and in-house product development worlds, which enables him to think disruptively when designing world class experiences for a variety of users. He can translate business needs into impactful human-centered solutions through the use of design thinking, user research, competitive and heuristic evaluations, wireframes, site architecture, branding, and visual design skills. He can work effectively with senior executives, project managers, design researchers, developers -- while delivering high quality work against the most demanding targets. With a functional knowledge of basic coding languages and techniques, he can ensure that solutions ship to market with pixel perfect execution.