4 years in the making, the nudge design library was a brain child of mine after studying behavioral economics and realizing the "choice architect" that Professor Richard Thaler spoke about in his book "Nudge: Improving Decisions about Health, Wealth and Happiness" was the same thing as a user experience designer. Many companies have been applying these nudges into their experiences for a while already, some for the good of the users, others not. But what I did come up with was a better way to organize and share these nudges with designers, researchers to help them implement these valuable design interactions into their experiences.
Designers, Project Managers, Researchers
Writer, Research, UX & Visual design
Nudges can help people:
Save more for retirement
Waste less food
Complete a goal
Engage with their environment
Nudges can be placed in different categories of human behavior. We act to preserve a certain image, gauge information relative to our environment, make judgements according to our ingrained habits, or our emotions. You can filter the library by these categories to find the right nudge you want to use.