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Nudge Library

 
 

Nudge Library

 

4 years in the making, the nudge design library was a brain child of mine after studying behavioral economics and realizing the "choice architect" that Professor Richard Thaler spoke about in his book "Nudge: Improving Decisions about Health, Wealth and Happiness" was the same thing as a user experience designer. Many companies have been applying these nudges into their experiences for a while already, some for the good of the users, others not. But what I did come up with was a better way to organize and share these nudges with designers, researchers to help them implement these valuable design interactions into their experiences.

nudgelibrary.com

 

Users
Designers, Project Managers, Researchers 

Employer
Side project

Location
Global

Responsibility
Writer, Research, UX & Visual design

 

Nudges can help people:

Save more for retirement
Quit smoking
Waste less food
Complete a goal
Engage with their environment

 

 
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Classifications

Nudges can be placed in different categories of human behavior. We act to preserve a certain image, gauge information relative to our environment, make judgements according to our ingrained habits, or our emotions. You can filter the library by these categories to find the right nudge you want to use.

 
Version 2 visual design concept.

Version 2 visual design concept.

 
 
“I think some people stumble across nudges ass-backwards. They do something and it works, but they don’t know why it works.This is about making designers conscious.”
— Adam Cutler - IBM Distinguished Designer
 

SXSW 2016 : The Herd Effect: How to Manipulate users for good.

Message from SXSW 2016 attendee: "Hi Russell,   I wanted to track you down and let you know how much I enjoyed--and have benefitted from-your Nudges seminar at SXSW this year. As you know, at SXSW you have about 100 choices per hour of things you can do.  And then theres about 10 you want to do.  And there's about 5 that you feel like you HAVE to do.  When I read the synopsis, I knew that I had to get in to Nudges.  I even showed up early to make sure I cleared the wait list.  And I'm really glad I did. Of all the things I attended this year, Nudges gave me something I could go back to the agency and use immediately.  Like on Monday.  We happened to be in the middle of a site refresh and I basically pulled everyone together and told them that this was going to be the new filtration system.  And we have used the process you laid out for us pretty much continually since then. You guys did such an amazing job of introducing the concept of tiny pushes and then allowing participants to break into small groups and put them to work.  Many of the nudges seem obvious.  But in the chaos of trying to get a site done, it's easy to just fly by the seat of your collective pants.  Having this methodology almost serves as a check list as we walk through the process.  Is there something we're missing here?  What are we leaving out?  How does it address the pain points of the user we have unanimously agreed upon? I am hoping you'll do a 2.0 version in 2017.  I would pay the whole price of admission just to see it.  Well, that and the fashion bloggers, of course. People in these seminars are so distracted and so over-booked that they tend to just wander out the door afterwards.  I wanted to make sure you knew that you made a real difference for me--and my team." -Hal Brice

Message from SXSW 2016 attendee:

"Hi Russell,

 

I wanted to track you down and let you know how much I enjoyed--and have benefitted from-your Nudges seminar at SXSW this year.

As you know, at SXSW you have about 100 choices per hour of things you can do.  And then theres about 10 you want to do.  And there's about 5 that you feel like you HAVE to do.  When I read the synopsis, I knew that I had to get in to Nudges.  I even showed up early to make sure I cleared the wait list.  And I'm really glad I did.

Of all the things I attended this year, Nudges gave me something I could go back to the agency and use immediately.  Like on Monday.  We happened to be in the middle of a site refresh and I basically pulled everyone together and told them that this was going to be the new filtration system.  And we have used the process you laid out for us pretty much continually since then.

You guys did such an amazing job of introducing the concept of tiny pushes and then allowing participants to break into small groups and put them to work.  Many of the nudges seem obvious.  But in the chaos of trying to get a site done, it's easy to just fly by the seat of your collective pants.  Having this methodology almost serves as a check list as we walk through the process.  Is there something we're missing here?  What are we leaving out?  How does it address the pain points of the user we have unanimously agreed upon?

I am hoping you'll do a 2.0 version in 2017.  I would pay the whole price of admission just to see it.  Well, that and the fashion bloggers, of course.

People in these seminars are so distracted and so over-booked that they tend to just wander out the door afterwards.  I wanted to make sure you knew that you made a real difference for me--and my team."

-Hal Brice

 
 

3 conferences

SXSW '16
Interactive Strategies '16
IXDA '17

80+

Unique nudges in the library.

24%

The amount of influence some nudges can
have on human behavior.