Shipping.jpg

Smarter Shipping

 
 

Smarter Shipping

 

Managing global supply chains is difficult enough when you’re the worlds largest shipping company operating with over 600 vessels. But our client wanted to harness large amounts of data stored in the cloud to create an app that would allow their customers to track shipments live, as well as create quotes for new ones. Something, until now was too complex and difficult to do.

 

Client
Global shipping company

Employer
McKinsey & Company

Location
Copenhagen, Denmark

Responsibility
Design Research
UX Design Lead
Visual Design Lead

 
 

Track shipping

Pulling streams of live data onto one dashboard required a level of sophistication to create something simple enough to use, yet powerful enough to draw insights from. Proactive alerts inform a user if a shipment is delayed, allowing their supply chain to react, so no resources will be waisted.

 
shipping2.jpg

Generate new orders

Previously the client required 24 hours to complete a labor intensive process to generate shipping quotes. Now customers can receive a quote instantly, online.

 
A collaboration of McKinsey partners, consultants, designers and developers worked over 100hr weeks to meet the clients needs, and delivered an interactive prototype that ignited the imiganitations of the client's senior executives. Resulting is continued business and creation and development of the mobile application.

A collaboration of McKinsey partners, consultants, designers and developers worked over 100hr weeks to meet the clients needs, and delivered an interactive prototype that ignited the imiganitations of the client's senior executives. Resulting is continued business and creation and development of the mobile application.

 
 
“I’ve been in this industry for over 25 years. This app will bring as much change to the industry as did the universal shipping container. This would not have been possible without your team.”
— CLIENT'S CFO
 
 

90%

Of the worlds trade is done by sea.

370M TONS

Amount of fuel shipping uses each year.

34M / YR

Amount of money saved after implementing the solution.