http://www.russellparrish.com/work daily 0.75 2019-01-20 https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1459715531716-247F5X30L25SAV103U6Y/Data.png Work - CLOUD DATA SERVICES https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1459720133684-T7LVD2ESAW9MYR58XZ0F/Nudge.png Work - NUDGE LIBRARY https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1459715522406-9W1INAKU7RHMSLYI0EYT/IMG_0419.jpg Work - ROCK PAPER SCISSORS SPARK https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1459746350321-JJNPQPN7AN6EEXNOVZFB/IMG_3487.jpg Work - RE-DESIGNING CAR RENTAL https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1459715517032-GI3B5PTTCQM9KH04AP9P/header_0004_Shipping.jpg Work - SHIPPING LOGISTICS https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1459715526049-0Q0PMF1ITCQOUZP9FYII/NICU.png Work - NICU BABY TRACKER https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1459715533857-N5LPC3MI5YYJQT35FG8A/WealthManagement.png Work - SMARTER WEALTH MANAGEMENT https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1460169051674-P0VBO6MEN1ZK83YN8MW9/Fuel.png Work - AIRLINE FUEL TRACKER https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1459945005582-IKBR1B4C8UC9XXUEV90R/Action.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1459919451908-Y8YCJFGS6TNAGXDWUJX9/Scheduling.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1460237149414-8C1YPHHKJ75VEXWVHUNF/IMG_8405.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496197169641-66D0OHXGCNCM8OF10Y6R/persona.jpeg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496196927050-X5WBBL8PBAUCD0PYQJZV/mess.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496196923020-5Q0WCNKZTAPLTA2FC4B3/persona_ds.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496196924249-E1CS2J0EGFFDPY9ORHX2/sketch.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496196997819-BJ928117R8P69GQ57J7Q/Screen%2BShot%2B2016-04-03%2Bat%2B8.17.41%2BPM.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496196996715-JDHV6A92ZFS7ZNJWG4D0/Analytics_mac+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496196750200-VVRJ0U1JVJTFOZAKDI3Q/image-asset.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1547539336001-9ETKS2AXWNTVYDTHU6X2/Platform_Hero.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496198263146-XMAN3YTD54I2JLH0JA10/Analytics_mac%2B%281%29.jpg Work - Jupyter note books A Jupyter notebook is a web-based environment for interactive computing. You can run small pieces of code that process your data, and you can immediately view the results of your computation. Notebooks include all of the building blocks you need to work with data: view documentation https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1547954727311-52Q3S279H8FU90YGZTU1/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496350907352-EDHEEKY6I92516959V7K/image-asset.jpeg Work - Track shipping Pulling streams of live data onto one dashboard required a level of sophistication to create something simple enough to use, yet powerful enough to draw insights from. Proactive alerts inform a user if a shipment is delayed, allowing their supply chain to react, so no resources will be waisted. https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1495507261254-HM2KAN4DGZI2S1VYFSHA/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1495509783181-N8OQSA78VP10IO9EC99B/shipping3.jpg Work A collaboration of McKinsey partners, consultants, designers and developers worked over 100hr weeks to meet the clients needs, and delivered an interactive prototype that ignited the imiganitations of the client's senior executives. Resulting is continued business and creation and development of the mobile application. https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496350771916-QJFUQRAQPO5AX1J4XCLO/shipping2.jpg Work - Generate new orders Previously the client required 24 hours to complete a labor intensive process to generate shipping quotes. Now customers can receive a quote instantly, online. https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496231273983-6315XUBRSSG6LPU4XUV6/RussellParrish_Portfolio_Page_06_Image_0001.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496231275322-YFCJ3UYT9BGOKXRN1SIM/personas.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496231310148-SFUOX9Q95MQ2RIKK6RZG/RussellParrish_Portfolio_Page_07_Image_0001.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496352800342-N74KGAM1GY756BG5O42B/Analytics_mac%2B%281%29.jpg Work - Focusing on the clients goals. A significant part of wealth management is prioritizing your client’s life goals. Our intuitive life snap shot financial timeline gives the advisor a inclusive view of what financial goals their clients have for the future, and wither their portfolio is on track to reach these dreams. https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496231366499-OVP1H6ROBQR410AEOF2F/shipping2.jpg Work - Diverse empowered team. Working with a large group of consultants, business owners, and users, it can be easy to have communication issues. Using agile methodology we successfully delivered the app to the client in under two months (from concept to execution). Being colocated in the clients office in allowed for multi discipline teams to better collaborate and rapidly execute on the designs; https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496232027080-GY2Q4FQI2MEI0OTX4GI3/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496291395299-1C72JTOR7MCP60SUHQDQ/Artboard+Copy+2.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496291480116-ZJ0AR63C0G2DF8S95TCJ/Artboard+Copy+4.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496291395347-053XY3CZOR3LJ4S19ZZR/Artboard+Copy+3.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496284674045-UNT8ODB041UHXIR26JOG/shipping2.jpg Work - 2_Calculate the score Three segments of users are as identified: Detractors: 0-6 Passives: 7-8 romoters: 9-10 The score is calculated as follows: % promoters - % detractors = NPS https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496283055741-2RRDAA7N8VYOCRTO4LIY/image-asset.png Work - 3_Interpret your score The possible range of NPS is from -100 to +100. Based on published data, software benchmark data is as follows. https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496284552337-O9VXSU9SEBLIQ81EYRUT/image-asset.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496352478558-C7WG29FG3DW964X9X7UI/Analytics_mac%2B%281%29.jpg Work - 1_Ask the question Users are asked to score their likelihood to recommend an offering on a 0-10 scale, with an option to provide additional free form feedback. The question is standard and can be asked across multiple channels such as web, mobile, and email. https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496344258760-L8K1H80FT4T2NEF008H7/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496196750200-VVRJ0U1JVJTFOZAKDI3Q/image-asset.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496197169641-66D0OHXGCNCM8OF10Y6R/persona.jpeg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496196927050-X5WBBL8PBAUCD0PYQJZV/mess.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496196923020-5Q0WCNKZTAPLTA2FC4B3/persona_ds.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496196924249-E1CS2J0EGFFDPY9ORHX2/sketch.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496196997819-BJ928117R8P69GQ57J7Q/Screen%2BShot%2B2016-04-03%2Bat%2B8.17.41%2BPM.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496196996715-JDHV6A92ZFS7ZNJWG4D0/Analytics_mac+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496198263146-XMAN3YTD54I2JLH0JA10/Analytics_mac%2B%281%29.jpg Work - Jupyter note books A Jupyter notebook is a web-based environment for interactive computing. You can run small pieces of code that process your data, and you can immediately view the results of your computation. Notebooks include all of the building blocks you need to work with data: view documentation https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496194609774-W350YTD5OSP8OPEUAIB8/shipping2.jpg Work - Dataworks lift IBM Bluemix Lift makes it easy to quickly, securely and reliably migrate your database from on-premises data centers to an IBM Bluemix cloud data property. It enables secure and rapid migration to the cloud with zero downtime. view service https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496346663140-O36MFHTSAF8S3F7TFZWN/Artboard+3+Copy+2.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496346663313-KRIF1IPPYQNT5S05HNK5/Artboard+3+Copy+3.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496346663745-9BJ01287H0WVGJGF9PEV/Artboard+3+Copy+4.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496346663989-NS3VPZTTJ16RDSZ96QX1/Artboard+3+Copy+5.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496346664307-4W8UAMCFJVYYIZMHLXGQ/Artboard+3+Copy.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496346664435-50EP5CZCUMSDIMTDHRIT/Artboard+3.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496335046406-MHBGNK0O9S83COS8JOTM/image-asset.png Work - Nudges can help people: Save more for retirement Quit smoking Waste less food Complete a goal Engage with their environment   https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496334860380-60KADYLPOZNEYR145SDJ/shipping2.jpg Work - Classifications Nudges can be placed in different categories of human behavior. We act to preserve a certain image, gauge information relative to our environment, make judgements according to our ingrained habits, or our emotions. You can filter the library by these categories to find the right nudge you want to use. https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1510936214069-10OSHZQ9XZAD90H9NJS1/Screen+Shot+2017-11-17+at+10.29.04+AM.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496346199931-9KJSXUHTEJ0COG9KC110/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496345225904-ROU6DEQ9DQ3I8SDOBSS5/image-asset.jpeg Work Message from SXSW 2016 attendee: "Hi Russell,   I wanted to track you down and let you know how much I enjoyed--and have benefitted from-your Nudges seminar at SXSW this year. As you know, at SXSW you have about 100 choices per hour of things you can do. And then theres about 10 you want to do. And there's about 5 that you feel like you HAVE to do. When I read the synopsis, I knew that I had to get in to Nudges. I even showed up early to make sure I cleared the wait list. And I'm really glad I did. Of all the things I attended this year, Nudges gave me something I could go back to the agency and use immediately. Like on Monday. We happened to be in the middle of a site refresh and I basically pulled everyone together and told them that this was going to be the new filtration system. And we have used the process you laid out for us pretty much continually since then. You guys did such an amazing job of introducing the concept of tiny pushes and then allowing participants to break into small groups and put them to work. Many of the nudges seem obvious. But in the chaos of trying to get a site done, it's easy to just fly by the seat of your collective pants. Having this methodology almost serves as a check list as we walk through the process. Is there something we're missing here? What are we leaving out? How does it address the pain points of the user we have unanimously agreed upon? I am hoping you'll do a 2.0 version in 2017. I would pay the whole price of admission just to see it. Well, that and the fashion bloggers, of course. People in these seminars are so distracted and so over-booked that they tend to just wander out the door afterwards. I wanted to make sure you knew that you made a real difference for me--and my team." -Hal Brice https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496348887576-SRBJOQZ9OPNJXX1X1XKS/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1499305552950-8TKMASNGEOCX0ZXIM7HU/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496348867757-4NLXHBA742OS13IQHRSG/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496347893396-20OFNOWQYBZR6O5GBF9X/image-asset.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496348514096-9TCB0EIKMQBEPXY5OFGK/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496348810844-J3HZDZYF82SWJU7YFEAN/tmnt_strips.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496348594040-BWTULBBWWO87LO5RTJ2R/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1501292821876-32SRBBKE9G2J2X47GU77/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1517414228191-CY1NGO8Q7TVVC26L78WU/Scheduling.jpg Work - Realtime resource management   With the variability of weather, parallel project timelines, and constantly shifting schedules, everything in heavy construction becomes a moving target. Keeping this in mind, we designed the application to be used as a tool on-the-go with the ability to interface with legacy construction software. https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1517413841887-0LCRZVKK9LOASLPKUPWM/tunnel3.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1517414189431-MXRIXMXM9N4U8GOJX1E0/Action.jpg Work - Site wide team communication   With this tool, construction managers can monitor progress, annotate impediments, check schedules, and reference important documents. Everything is saved in the cloud, allowing managers to view real-time updates in the office or on location. https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1517414228191-CY1NGO8Q7TVVC26L78WU/Scheduling.jpg Work - 2_Calculate the score Three segments of users are as identified: Detractors: 0-6 Passives: 7-8 romoters: 9-10 The score is calculated as follows: % promoters - % detractors = NPS https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1517414189431-MXRIXMXM9N4U8GOJX1E0/Action.jpg Work - Site wide team communication Users are asked to score their likelihood to recommend an offering on a 0-10 scale, with an option to provide additional free form feedback. The question is standard and can be asked across multiple channels such as web, mobile, and email. https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496291395299-1C72JTOR7MCP60SUHQDQ/Artboard+Copy+2.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496291480116-ZJ0AR63C0G2DF8S95TCJ/Artboard+Copy+4.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496291395347-053XY3CZOR3LJ4S19ZZR/Artboard+Copy+3.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1517416037807-VKBV3UHVZ2WZLU7BHQV0/IXDA1.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496344258760-L8K1H80FT4T2NEF008H7/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1547443466636-4F044KIZ9P97GZT1OCOB/crewdragon.jpg Work Going where no UX designer has gone before. https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496198441958-KKC9O3XM80O75KPQVZS5/watson-22.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496199235439-BB1Y3N2B7DSVE3YBOF9F/Shipping.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496232143226-HBIZ2QK14B4XM3LZTEHN/projectGallery_LoanExpress.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496233016853-62SJ4UYIV3JJ2WDEJZI1/IXDA1.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496292043830-TX897AN4HGRZGRBOA66T/npsTitle-02.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496346233200-EPPPGA41RQAA3U7P9JXR/nudge_banner2.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1496347960842-KULG2FA8H6DBXKNDOPU7/band-aid-logo-02.png Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1501292943235-FJYDXXP8OPYFMGMFGJAF/InVision-02.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1517414361785-Q7GYYB1DB56LL8G6E6OQ/tunnel3.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1517414361785-Q7GYYB1DB56LL8G6E6OQ/tunnel3.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1547443633411-GKSQ3IE3F5I430TQKCKV/crewdragon.jpg Work https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1459919732976-NFMASJC4VDS70EH5JN2R/header-construction.jpg Work http://www.russellparrish.com/spacex daily 0.75 2019-01-14 https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1547442225873-K7UMXBUNXGMOU912H7WR/crewdragon.jpg SpaceX https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1547443273360-FOU8LAVBNVUAIJS7517T/crewdragon.jpg SpaceX http://www.russellparrish.com/new-page daily 1.0 2025-09-07 https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/b4237232-7fcd-4675-8d60-a043d56b9cce/Headshot_dv5_2_curve.png Home https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/55fed6a4-dfe5-493d-91bc-f8056a4d5ed6/FS.png Home https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1593184692546-6JASZ9C4V5T7XOLYW1MS/SpaceX.png Home https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/1593149805701-PDPTZR070YTSPODWBNRN/IBM.png Home https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/8c113f40-61f2-4879-84af-c1537f358e9d/dv5_thumbnail.png Home https://images.squarespace-cdn.com/content/v1/56ff0fdaf850820e70a8c346/a2a21a3f-2bda-4b45-a4c2-0a4a3755a701/GoodDesignAwards+1.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference.